For over half a century, Nitto Tires has been one of the go-to brands of many high performance drivers and racers for both on-road and off-road racing. Nitto has been a staple name brand in circuit and road racing, drift racing, drag racing, and even major off-roading events in Moab and Baja, as well as in other various racing events around the world. After partnering with Steeda in the 1990s, Nitto was finally able to show their full performance prowess on the Steeda Mustangs and dominated the road racing circuit for years. Additionally, Nitto makes a point to understand what their fans are buying and using their cars for to better understand the market. To this day, Steeda still runs Nitto Tires on our race cars and road cars for their great performance and commitment to enthusiasts.
Since their inception in the late 1940s, Nitto Tire has been working to reshape the automotive performance tire industry. By offering unique tire sizes and styles, Nitto was able to capitalize on a niche market that soon became much more prominent in motorsport by developing tires for every size and specification needed by enthusiasts. After first working with Steeda, Nitto Tires quickly gained in popularity among enthusiasts who wanted something more capable than other competitors while still being able to be used every day. Today, Nitto has developed some of the best tires for road courses such as the NT01 and drag tires like the NT05, as well as their INVO and NT555 high performance street tires.
Nitto works closely with racing teams in Formula Drift and drag racing events as well as their own racing team for Baja racing, drift racing, and circuit racing. Nitto has become one of the largest performance tire and racing brands since their arrival in the US and their partnering with Steeda and as a result has grown more rapidly than many tire brands could. Nitto has quickly become a favorite of tuners, racers, rock crawlers, and more for their performance and versatility as a brand as well as their determination to develop and grow as a company focused on enthusiasts.