For the past 17 years, The Performance Racing Industry Show has showcased the finest in hardcore racing and performance equipment, and this year was bigger and better than ever. Over 1300 companies exhibited their products to over 45,000 racing business people from 40 countries.
The 2004 PRI Show was a very successful venue for Steeda Autosports. The company set up two brand new displays, one featuring the latest performance equipment, the second for the 2005 Steeda Screamin’ Yellow Q. Both exhibits enjoyed very high traffic flow as there was extremely high interest in the 2005 Steeda parts lineup and of course, the latest Steeda Mustang. The company brought a second Mustang, the 2005 Torch Red Q to the PRI show where it was the centerpiece of the Nitto Tire display. Sporting a set of the very impressive, DOT approved, NT01competition radials (due to hit American streets next spring), the Torch Red Q drew large crowds all during the show.
In the Steeda parts exhibit, an actual 3650 Tremec 2005 Mustang transmission was equipped with the new Steeda Tri-Ax® shifter and billet handle. Countless people were able to experience the smooth operation of the latest version of the patented shifter. The Steeda Tri-Ax® shifter is the best selling shifter on the market and after trying out the 2005 model, people could easily see why. From the hot selling Steeda oil separator kit to the latest in 2005 Mustang suspension pieces, the Steeda display was an extremely busy place for the entire show.
The Screamin’ Yellow Q was a true showstopper every day. Mounted on a specially built ramp to allow for easy viewing of all the new Steeda engineered and manufactured suspension pieces including the billet lower trailing arms, the Steeda Mustang had more people under it, checking out the new bits than the average NASCAR Nextel Cup Taurus during a pit stop. The 2005 Mustang suspension is all new and Steeda has designed, engineered and manufactured a host of new performance equipment for the car, many examples of which were on the Screamin’ Yellow Q.
The Steeda functional race hood was opened to allow people to see the new Steeda cold air kit, billet strut tower brace and charge motion plates, as well as a number of dress up items. Among these were the stainless steel, precision fit radiator cover, the fuse box cover and other billet accessories. Just like the SEMA Show last month the latest Steeda Mustang was a star attraction of the PRI Show.
Due to its tremendous popularity, the Performance Racing Industry Show has outgrown the Indianapolis facility and will be moving to Orlando, Florida next year. We will miss the very gracious and hospitable people of Indianapolis, but look forward to next December 1-3 when we will again be exhibiting the latest performance equipment from Steeda Autosports at this well run and exciting show.